Transformational Coaching: Your inner game defines your outer game. What inner game are you playing?

Transformation happens as fast or as slow as you’re willing to invest and engage in it. You can accelerate your business transformation, by accelerating your own personal transformation – working deeper and more targeted towards your specific needs and growth potential.

BreathingBusiness offers Transformational Coaching that supports you in turning insights about yourself and your organization, into building your Transformational Capacity: the capacity to perform and lead, even in a complex and unknown future.

Is it time to transform yourself – for the benefit of yourself, your team, and your organization?

The Challenge
- and Opportunity

  • 30 days after a regular training, participants have forgotten 87% of what they were taught (Xerox)
  • Participants see a productivity gain of 22% right after a training session. This increases to 88% when coupled up with coaching sessions (International Coach Federation)
  • Companies that use coaching see a 500-700% return on investment. (International Coach Federation)

Lasting impact is achieved when you choose to work with more than the visible dimensions above the surface line – such as behaviors, habits and skills.

Transformational Coaching is the opportunity to create that lasting impact. Accelerating your transformation by focusing on your specific (also limiting) beliefs, values, challenges and needs – all the elements of your whole self.

Why you, why now?

Working on yourself, investing in your personal transformation journey and building your Transformational Capacity isn’t just for yourself. It’s also for those around you when you:

  • Learn to let go of fears (regardless of success and ambition; we all have fears), assumptions and beliefs that hold you back, and tap into a mindset that creates more value.
  • Become resourceful when faced with challenges – addressing them with new perspectives and the ability to find alternative solutions to turn them into opportunities.
  • Have a positive impact in most moments of your life, by taking your relationships to the next level through your presence, collaboration and curiosity.

By working targeted in building your Transformational Capacity, you’re accelerating your life, your career and your business through your enhanced ability to perform and transform – now and for the future.

Transformation works when you work it. Are you up for it?

Transformation is simple, but it’s not easy.

  • You might be excited about your new insights – and want help in turning them in into consistent practices and real impact
  • You may need support in continuing your personal transformation – especially if those around you don’t share your ambition, experience, understanding or awareness
  • Rather than the taking what may seem like the easy route, you want to ensure your new practices don’t fade away and you don’t default back to what feels familiar

There is another way...

Transformational Coaching is both a support through your transformation journey, and an accelerator where you work deeper, with more intensity and focus on your specific needs. It can be a standalone investment you make in yourself or coupled with training or other activities.

Assess - Build - Sustain
Click to explore: 1. Assess, 2. Build, and 3. Sustain

What is needed from you now and in the future?

Your Transformational Coaching journey begins with listening deeply to yourself and your own stakeholders. Together we identify your strengths and areas with the highest potential for development, defining your roadmap to create high-impact, lasting change.

What will you build, grow, and let go of to accelerate your personal transformation?

Each Transformational Coaching journey is different. Together, you and your Coach will create a plan that suits your needs, preferences, and schedule. Our coaching is profound yet practical; always aiming to help you turn insight into impact, and your (business) challenges into opportunities.

How will you practice your expanded mindset every day?

Complex challenges can only be solved through a shift in mindset. You learn to find new perspectives when you’re challenged, and to stick to the practices and mindset that enrich your life. Transformation is a journey that never ends, you just continue to expand your Transformational Capacity to perform and transform.

Case study
To fix the system, I first must see that I am part of it


As a senior leader started on his coaching journey, as part of the team’s overall transformational journey; he was frustrated. Together with a select few trusted team members that he felt could keep up with his pace of thing, he had put together a robust plan that would bring the company into a leading position in the industry. He had worked hard and set many initiatives in motion – and yet no one seemed to be pulling their weight in the transformation.

“Why can’t people just get on with it?” he asked, “How typical that we get slowed down by the organization.” If only people would get on board and just execute on the plan. But they didn’t.

Recognizing that this had happened to him before – being part of a transformation that faded because the entire organization did not mobilize to make it happen – he knew he had to find another way.

The coaching journey explored the root causes of the complex challenge that he and the organization faced and identifying what parts he owned and could impact.


Many insights emerged – all starting by him realizing that he was just as much part of the organization – the system that he was pointing fingers at and that challenged him. That he himself also contributed to not using the organization’s full capacity because he held a belief that involving others would slow him and the work down.

As much as the silos in the organization frustrated him, he was in his own way creating a silo – rather than inviting other perspectives and listening to those that challenged his plan for transformation, he ran fast ahead and just expected others to fall in line.

He realized that transformation was not something that could just be done from a design point of view – it also required that he transformed personally and lived it every day.

By opening up to trusting the organization more, not only did people become more engaged in executing on the transformation agenda – they also contributed much more into it with their insights solving problems at the place of origin. From believing that involving the organization would slow it all down, he came to appreciate the capacity that the organization together had.

He had always been an impressively competent performer, but this transformation really elevated him to an outstanding leader.

  • From having a strong bias towards the harder side of transformation and appealing to the just the rational side of people, he became more balanced in also working with the softer side and connecting also to people’s heart
  • From holding back from voicing things he saw as not working in the organization because he was concerned with how people would perceive it, he put his fears aside to voice the opportunities he saw even if they might not be popular
  • From defending or withdrawing when people disagreed with him, he would listen curiously to the responses and voices around him appreciating that differences in opinions and perspectives are actually a great opportunity to co-create something even greater.

How do you want us to connect?

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Individual Assessment

Transformational Capacity Program